Brand & Press
Everything you need to write about Xyxero.
Logos, the app icon, colours, and typefaces — free to use in articles, listings, and reviews, without asking us first. Start with the name, because it isn’t obvious.
Download the brand kitOne zip — every logo and icon size, plus a plain-text summary of this page.
Say it right
Xyxero is pronounced “ZIZ-zero.”
Xyxero
ZIZ‑zero
Two parts. The first rhymes with “fizz”; the second is simply the word zero.
In writing: Xyxero. One word, capital X, no space or hyphen.
Not: XyXero, Xyzero, Xy Xero, XYXERO.
The logo
The wordmark
The gradient wordmark is the primary mark. Use it on white or on a very light, uncluttered background. Anywhere else, use the white version.
No vector yet. There is no SVG or EPS wordmark — 1500px wide is the largest clean size we can give you. If you need it bigger, or in a format that isn’t here, write to us and we’ll sort it out.
The mark
App icon
The orb on navy is Xyxero’s app icon and favicon. Use it where the full wordmark won’t fit — an app listing, an avatar, a favicon.
128px64px32px
Colour
The palette
The logo runs blue to teal. Everything else sits around it: navy to read on, teal to act on, one warm coral where the product asks for a decision. Click any value to copy it.
Type
Typefaces
Two families, both free under the SIL Open Font License, both self-hosted on this site. You can install and use them yourself at no cost.
IBM Plex Sans
Body copy — every paragraph on this page, including this one.
Regular 400 / Semibold 600 · SIL OFL 1.1
Get IBM Plex Sans →The wordmark itself is not set in either — its letterforms are custom, which is why there’s no font that will reproduce it.
Usage
Using it well
Please do
- Use the wordmark as supplied, at any size down to 80px wide on screen (20mm in print).
- Leave clear space around it equal to the height of the “x”.
- Put the white wordmark on dark or busy backgrounds — the gradient one needs a calm, light field.
- Write it Xyxero: one word, capital X, no space, no hyphen.
Please don’t
- Recolour, stretch, rotate, outline, or add a shadow or effect to the wordmark.
- Re-set the name in a font — the letterforms are custom, and Montserrat is not a substitute.
- Write XyXero, Xyzero, or Xy Xero.
- Use the logo in a way that implies Xyxero endorses, sponsors, or partners with you.
Boilerplate
Copy you can paste
Two descriptions you can use as they are, rather than assembling one from the marketing pages.
One line
Xyxero is a voice-first brand discovery platform. One guided conversation becomes a complete Brand Blueprint.
Full paragraph
Xyxero guides founders, physicians, and experts through a thoughtful, voice-first conversation that uncovers the strategy, story, voice, audience, and values behind their brand — before any visuals are made. In a single session Xyxero listens, asks strategic questions, and connects the patterns in the answers, then organises everything it has learned into a clear Brand Blueprint: positioning, messaging, audience, voice, values, and visual direction in one place. Xyxero was founded by brand strategist Joan Igawa and is operated by Atomic Bullfrog LLC.
Press
Need something that isn’t here?
Interviews, screenshots, a larger logo, a quote for a piece you’re writing — ask, and you’ll get a real answer from a person.
hello@xyxero.ai