Brand & Press
Everything you need to write about Xyxero.
Logos, the app icon, colours, and typefaces — free to use in articles, listings, and reviews, without asking us first. Start with the name, because it isn’t obvious.
Download the brand kitOne zip — every logo and icon size, plus a plain-text summary of this page.
Say it right
Xyxero is pronounced “SIS-er-oh.”
Xyxero
SIS‑er‑oh
Three syllables, the first stressed — said exactly like the Roman orator, Cicero.
In writing: Xyxero. One word, capital X, no space or hyphen.
Not: XyXero, Xyzero, Xy Xero, XYXERO.
The logo
The wordmark
Navy letters with an orange O is the primary wordmark. Use it on white or on a very light, uncluttered background. Anywhere else, use the reverse version: white letters, the O still orange. The lockup adds the mark above and the tagline below.
Use the SVG when you can. It is the artwork itself and scales to any size. If you need a format that isn’t here, write to us and we’ll sort it out.
The mark
Mark and app icon
The hourglass in its ring is Xyxero’s mark, and on white it is the app icon. Use it where the full wordmark won’t fit — an app listing, an avatar. At favicon sizes the ring is dropped and the hourglass stands alone.
128px64px32px
Colour
The palette
Navy and orange, the logo's two colors, are the whole palette. Navy to read on, orange where the product asks for a decision, and a deeper orange for links on light, where the logo orange is too pale to read. Click any value to copy it.
Type
Typefaces
Two families, both free under the SIL Open Font License, both self-hosted on this site. You can install and use them yourself at no cost.
IBM Plex Sans
Body copy — every paragraph on this page, including this one.
Regular 400 / Semibold 600 · SIL OFL 1.1
Get IBM Plex Sans →The wordmark itself is not set in either. It is drawn artwork, so please use the supplied files rather than trying to reproduce it in a font.
Usage
Using it well
Please do
- Use the logo as supplied, with the wordmark at least 100px wide on screen (25mm in print).
- Leave clear space around it equal to the height of the orange O.
- Put the reverse version on dark or busy backgrounds — the navy one needs a calm, light field.
- Write it Xyxero: one word, capital X, no space, no hyphen.
Please don’t
- Recolor, stretch, rotate, outline, or add a shadow or effect to the logo.
- Re-set the name in a font — the wordmark is drawn artwork; use the supplied files.
- Write XyXero, Xyzero, or Xy Xero.
- Use the logo in a way that implies Xyxero endorses, sponsors, or partners with you.
Boilerplate
Copy you can paste
Two descriptions you can use as they are, rather than assembling one from the marketing pages.
One line
Xyxero is a voice-first brand discovery platform. One guided conversation becomes a complete Brand Blueprint.
Full paragraph
Xyxero guides founders, physicians, and experts through a thoughtful, voice-first conversation that uncovers the strategy, story, voice, audience, and values behind their brand — before any visuals are made. In a single session Xyxero listens, asks strategic questions, and connects the patterns in the answers, then organises everything it has learned into a clear Brand Blueprint: positioning, messaging, audience, voice, values, and visual direction in one place. Xyxero was founded by brand strategist Joan Igawa and is operated by Atomic Bullfrog LLC.
Press
Need something that isn’t here?
Interviews, screenshots, a larger logo, a quote for a piece you’re writing — ask, and you’ll get a real answer from a person.
hello@xyxero.ai